Monday 28 March 2011

Finlay McGow - Question 3

What kind of media institution might distribute your media product and why?

This film I don’t think will be part of a mainstream distributor, as it does not meet the majority of markets you would say it is aimed more towards a nice area. I see this because mainstream distributors such as New Line Cinema, want big turnovers. This demand for a big turnover means they want the product aimed directly at the mainstream market, so that it is big enough to provide those larger turnovers. This product would not be able to provide a big company with its turnover due to its niche audience and limited release.


 For the reasons above, a much smaller company may distribute this product as they will not have such a demand for high turnovers. As this is aimed at a niche market you would see this film on a limited release in cinemas and then onto DVD. As our product has low production values, quite a lot of viewers may avoid the product as it looks basic and the quality of it isnt as high.

Advertising for this product would not be massive and it would rely on reviews and film festivals for people to learn about it and become interested. For these reasons I could see this product being distributed by an idependent company such as PolyGram, as they have released previous psychological thrillers such as the Usual Suspects.

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