We attracted our audience through utilising popular ideas. We used a storyline that hopefully appeals to current trends and interests people, as it links in with current issues that people can face and see happening in real life. By aspects of popular culture such as the genre of music that we choose for our music star. We used our market research to help choose the genre of music for our music star, seeing as RnB and Hip-Hop were the two most popular we decided to go along with a Hip-Hop star. We believed that by following our market research, we could attract our audience by relating to what they actually want.
Another aspect from our market research we found was that prefer a villian in a film over a hero. What we did to utilise on this was to focus on Rosa who played our stalker. We focused on her mainly with our camera shots and sound effects. Address our audience by giving them the story from the villians point of view but also attracts them. By focusing on the villian we are responding to our market research and actually giving the majority of the audience what they want.
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